Build a rig in the main doorway of Londons most insanely busy retail event day!
Provide an Experiential rig at Nike Air Max Day in their UK flagship store at Oxford Circus, London City Centre. Problem is we only had a tiny amount of space and needed to build it not to cause issues to the footfall, whilst also being a central focus!
We provided a bespoke 48 camera rig system, full wiring systems, a website portal, our a state of the art data capture and automated video production software. The system was built to focus on peoples feet, so we angled the cameras towards their feet to capture their Nike Air Max during a jump. It worked incredibly well, with the system working flat out all day with no breaks at all, just shot after shot, creating over 473 movies in one day (average of one every 90 seconds for 12 hours), emailed directly to the visitor to be shared on their social media.
What we did.
– Set up Time = 3hrs (during the night starting at 11pm)
– Technical/operating staff provided = 4 (a minimum of 2 staff on the rig at any time)
– Post Production = With our fully automated software
– Activation Length = 12 hours
– Strike Time = 2hrs
Nike Air Max Day 2016
Nike Air Max Tablet Sign up layout
Some movies we sent out that day including the outro at the end and audio track.