Nike Air Max Day

Air Max Day: 36 cameras aimed at people's feet, one jump every 90 seconds for 12 hours straight, and 473 movies emailed before visitors left the stand.

What Did We Do?

For Nike’s Air Max Day we provided a bespoke 36 camera rig with the cameras angled down at people’s feet, freezing their Air Max mid jump.

The system ran flat out all day with no breaks, shot after shot: 473 movies in 12 hours, an average of one every 90 seconds. Each movie was built automatically by our software and emailed straight to the visitor for their social media.

The logistics: a 3 hour overnight setup starting at 11pm, four NWD technical staff through the day with at least three on the rig at all times, and a 2 hour strike at the end.

Common Activation FAQs

How many people can go through in a day?

This activation averaged a finished, emailed movie every 90 seconds for 12 hours straight.

Who runs it on the day?

We do. Four NWD technical staff ran this one, with a minimum of three on the rig at any time.