
Adidas Messi World Cup
Adidas
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Pepsi Max
A 96 camera ring 18 metres across for Pepsi Max Volley: one day up, two days shooting, and every finished 4K sequence delivered 48 hours after the wrap.
Scorch London asked us to help build a showcase advert, a portfolio piece designed to show the world what everyone involved could do. We built a 96 camera bullet time ring 18 metres across, with 9 computers and 10 wiring looms made specifically for the job.
The schedule was tight: one day of setup, two days of shooting, a few hours to strike, and every finished sequence aligned, graded and delivered in 4K ProRes within 48 hours of the wrap. Our software gave the crew a fully aligned preview within 30 seconds of each trigger.
In the ring were award winning freestyle footballers, including Daniel Cutting, caught mid move. We delivered 46 production quality movies, plus a set of teasers, each slightly different and some with no bullet time at all, to keep people guessing before the full advert landed.
More from the build and the shoot. Click any image for a closer look.
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