Pepsi UEFA 2024

Street football under Wembley's arch with Grealish, Son, Williamson and Vini Jr., shot on two rigs at once: 25 Argus cine cameras and a 60 camera 360 ring.

What Did We Do?

Our third Pepsi advert: the hero film for Pepsi MAX’s UEFA Champions League partnership campaign, Where There’s A Ball There’s A Way, shot on the streets in the shadow of Wembley’s arch ahead of the 2024 final.

The film is a street football face off between local Londoners and Pepsi’s ambassador line up: Jack Grealish, Son Heung-min, Leah Williamson and Vini Jr., with Karen Carney commentating and Vinnie Jones arriving for the finish. Trick shots, freestyle skills and a keepy uppy battle, all outside a London cafe taken over for the shoot.

We ran two rigs at once: our 25 camera Argus cine rig recording continuous synchronised video, and a 60 camera, 8 metre, 360 degree rig for the frozen sweeps. Running both together meant the slow motion skills and the full circle freeze moments could be captured side by side as the game unfolded, rather than staged separately.

The campaign rolled out across global markets, with social content built around each of the four ambassadors.

Common Argus Rig FAQs

Why run two rigs on one shoot?

Different shots need different machines. The Argus cine rig captures continuous video for freeze moments chosen later in the edit; the 360 ring delivers the full orbit look. Together they cover the whole brief in one shooting day.

Does the Argus rig do more than bullet time?

Yes. The same cameras can capture photogrammetry, 3D Gaussian Splatting and 4D volumetric on the same set, so a static 3D scan never needs a second supplier.

More From The Set

More from the build and the shoot. Click any image for a closer look.