Bullet time car adverts on purpose built rigs, shot worldwide since 2001 for Toyota, Jeep, Jaguar and Land Rover: new model launches, brand activations and campaign film.
Why bullet time suits cars
Spray, speed and frozen motion
Cars give the effect something worth freezing: water spray held mid air over a viaduct, stones kicked from a dirt track, smoke drifting through a night street. We have shot in blizzards on Glencoe for Land Rover, on a closed Shoreditch street at 2am for Toyota, and around a 10 week UK tour for Jeep.
Practical
Remote locations, no mains needed
The rigs are weatherproofed and self powered, so remote locations and bad weather are workable rather than deal breakers. Rigs from 12 to 240 cameras, previews on set within a minute, and finals delivered as graded TIFF sequences or ProRes.
Proof
