360 Happy Booth Australian Tour

Unilever

2,200

Movies across three cities

Canon DSLRs on a 360 degree rig

Weeks on the road

Eight weeks, three cities, 2,200 bullet time movies and 18 freezer trucks of free ice cream: the Streets Happy Booth tour of Australia, built partly from the original Matrix rig tubing.

What Did We Do?

Unilever wanted a brand campaign that would travel Australia and link a happy feeling to their Streets ice cream brand. With Soap Creative, the agency behind the Lynx Effect adverts, we designed and built the Streets Happy Booth and toured it through central Sydney, Melbourne and Brisbane.

The 360 degree bullet time structure was built with tubing from Tri-Point Rigging in Sydney, the company that made the rigs for the Matrix films. Some of the tubing we used was salvaged from the original Matrix rig itself, found behind a shipping container and full of spiders that scared the life out of us.

Our bullet time software uploaded every movie to YouTube on the fly and auto populated a bespoke campaign website as the tour went on.

The tour in numbers:

Sydney, then Melbourne, then Brisbane, then back to Sydney
2,200 bullet time movies and 80,000 photographs
38 Canon DSLR cameras on 30 metres of structure, with half a kilometre of wires
6,000km in the rattliest van on the planet
18 freezer trucks of Streets ice cream given away free
8 weeks away from home, returning 6 days before Ian’s first child was born
4 weeks of equipment stuck in customs into Australia, and another 4 on the way back

This was also one of three NWD jobs connected to The Matrix. The Zoolander 2 crew included people who filmed The Matrix, we later rebuilt the rooftop scene rig for Sky’s There’s Something About Movies, and in Melbourne we realised we were building on the roof of ACMI, where one of the original Matrix rigs was kept.