Adobe – Make the leap

A bullet time sequence for Adobe Creative Cloud: 24 cameras, one very precise dancer, shot and posted on site by early afternoon.

What Did We Do?

We were over the moon to get this call: a bullet time sequence for a series of adverts promoting Adobe Creative Cloud. Everyone at NWD has used Adobe software their entire careers, so this one felt personal.

Working with Pereira O’Dell and Private Island at the OMA studio complex in North London, we set up and calibrated a, for us, small 24 camera rig. The dancer was so precise that the shot was in the bag more or less first take. We did the post on site and were packed and gone by early afternoon.

Proper planning and the right team really does make a production day go smoothly. Not every case study on this site needs a disaster in the middle of it.