
Adidas Messi World Cup
Adidas
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Skindred
Skindred asked us themselves: a 96 camera ring for Sound the Siren, run entirely from a desk ten metres out of shot, plus a 14 camera handheld rig for the wiggle shots.
Skindred asked us directly to help with the video for their Sound the Siren release. We built an 8 metre bullet time ring carrying 96 cameras, with the control desk 10 metres away to stay out of shot. Everything ran from that desk: camera settings, movie creation, previews, all of it.
Alongside the main ring we built a 14 camera handheld rig, all cameras filming continuously, for the effect known variously as stereoscopic wiggle or lenticular. In the edit you can jump camera to camera around the array, giving fast, erratic movement.
Movies were stitched on site within seconds so the director could review each take, then fine aligned by hand over the following days. We delivered 58 movies in 4K ProRes, plus the live bullet time recordings. The editors then added glitches back in for a more urban feel, which, given how hard we work to remove glitches, we choose to find funny.
More from the build and the shoot. Click any image for a closer look.
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