F.E.I Time To Beat Campaign

FEI

106

Cameras around the jump

Pre production rig planning

Year cross media campaign

Horses and riders frozen mid jump by 106 cameras, planned in 3D before a single animal came near the rig, for the FEI and Longines Time to Beat campaign.

What Did We Do?

The FEI, the international federation for equestrian sport, launched their Time to Beat campaign with Longines at the start of the 2021 to 2022 Jumping World Cup season. With production company The Midnight Club, we shot the bullet time sequences for the campaign film: horses and riders frozen mid jump.

Horses and a wall of 106 cameras are not a natural pairing, so the job was planned harder than most. We generated 3D visuals of the rig configuration in pre production so everyone knew exactly what would surround the animals, and on the shoot days the horses were given time to acclimatise to the rig before anything fired.

The finished film intercuts our jump sequences with competition and training footage, connecting the daily graft with the moments the crowds actually see. The campaign runs across World Cup competitions over three years.