Experiential
Marketing

The 355 Film Premiere Event

ROP

12
Camera mini rig with studio flash
2-3hrs
Setup for a premiere night
iPad
Preview and email gallery on site

A 12 camera mini rig at the Odeon Luxe Leicester Square, with branded clips ready on the iPad gallery before guests had picked up their drinks.

What Did We Do?

For the VIP preview screening of The 355 at Odeon Luxe, Leicester Square, we ran our 12 camera mini rig with studio flash lighting and a blacked out background, working alongside the team from Republic of Photography.

We built the intro and outro ourselves, audio, video and graphics, using only the movie poster and clips from the official trailer, so every guest’s bullet time clip opened and closed like a piece of the film’s own campaign.

Setup took two to three hours. On the night, our software combined each aligned bullet time shot with the branded intro and outro and pushed it to an iPad viewing gallery, ready by the time the guest had picked up their bag and drink. From there they could preview and email their clip on the spot.

Project Details
Client
ROP
Type
Broadcast & Film
Technique
Experiential · Marketing
Location
Odeon Luxe, Leicester Square
Production
Republic of Photography
Cameras
12 cameras
Year
2019
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